Key Verticals and Programs for Affilates to Score Big This Black Friday 2024
Let’s dive into key strategies to make this holiday season your best one yet.
Imagine if, last year, you had the perfect plan for Black Friday. As midnight struck on November 24, your clicks poured in, and your sales took off. Your targeted ads reached the right people, and every sale felt like a win. Your revenue shot up, exceeding all your expectations.
If you missed this scenario last year, now’s the time to get ready. Let’s dive into key strategies to make this holiday season your best one yet.
Promising Verticals to Watch
E-commerce
Shoppers seek cozy sweaters and stylish outerwear, making promotions on these items appealing to a wide range of buyers. But you should keep in mind that consumers are now spending less on non-essentials like toys or electronics, opting for affordable choices instead. The growing focus on health and wellness is also shaping purchasing decisions.
Electronics, however, still see a significant sales spike during Black Friday and Cyber Monday, making them a key vertical to watch.
Sweepstakes
Why compete for limited-stock items when you can win them instead? Promotions for tech gadgets tend to yield the best conversions. Affiliate offers for cash prizes and gift cards also perform well, as consumers expect to spend more during this season.
Mobile Content (mVAS)
From streaming platforms to mobile games, digital entertainment plays a significant role in our lives. Mobile content apps are especially popular, offering easy access to shows, music, books, games, and more. With substantial discounts on mobile content, consumers are eager to take advantage of these opportunities.
Dating
The dating scene is more active than ever, with 366 million users seeking connection last year alone. This industry continues to grow, offering a convenient way to meet new people in our digital age.
Users aged 30 to 64 increasingly prefer paid dating sites, often seeking serious connections and valuing the enhanced features these platforms provide. However, price still influences decisions.
Black Friday and Cyber Monday present a prime opportunity for dating platforms to attract new users and encourage free-tier members to upgrade to paid plans.
Casino and Sports Betting
This time of year becomes a golden opportunity for conversions and high commissions. As shoppers indulge in their spending spree, many are drawn to placing bets, trying new casinos, or joining fantasy sports leagues.
With major sporting events often aligning with this shopping frenzy, the excitement for sports betting surges even higher.
Top 5 Affiliate Programs in Black Friday Sale for higher earnings
Amazon
With products across categories like groceries, gadgets, and fashion, Amazon’s Black Friday deals offer high-volume sales potential. Affiliates can capitalize on limited-time promotions to maximize conversions and earn significant commissions in a single day.
Commission Rate: Up to 6%
Walmart
The program allows you to earn on a wide range of products, including jewelry, beauty, home decor, apparel, electronics, and toys. While only text links and banner promotions are permitted, Walmart's Flash Deals section offers great opportunities for high conversions. Just be sure to follow their strict terms and conditions.
Commission Rate: Up to 2.56%
Apple
With a generous 28-day cookie period and the ability to use deep linking, you can promote specific products directly to your audience. Highlighting free upgrades, school discounts, and financing options can boost your conversions during Black Friday.
Commission Rate: Up to 9.00%
Peacock
It offers competitive commissions and frequent campaign promotions for Black Friday 2024. With a dynamic CPC model, focusing on converting your traffic into sales can lead to consistent earnings.
Commission Rate: Up to 6%
Crocs
Valid across India, Hong Kong, Singapore, and the USA, with different commission rates for new and existing users. The cookie period is solid, and promotional campaigns are scalable, though there are some restrictions on deals and coupons. You can use SEM, but be sure to adhere strictly to their terms and conditions to avoid campaign issues.
Commission Rate: Up to 8%
To shine during BFCM 2024, begin your marketing efforts early and focus on budget-friendly strategies that truly connect with your audience. Boosting your social commerce presence will help you reach shoppers where they spend their time.
Don’t overlook mobile optimization; a seamless experience on mobile is key. Offering flexible payment options like digital wallets and BNPL can make shopping easier and drive more sales.
As you gear up for this bustling season, remember that the right tools can make all the difference.
