Best Ad Types for Affiliates to Crush Black Friday 2024 Sales
Here’s a sharp guide to the ad types that will drive serious results this season!
Black Friday is the pinnacle of shopping madness, with unbeatable deals that fly off the shelves. But it’s not just about choosing what to promote—you need the smartest tactics to make your offers stand out.
Here’s a sharp guide to the ad types that will drive serious results this season. Consider it your blueprint for skyrocketing sales.
Top 6 ad types are here
Classic Push Ads
Push notifications often get overlooked, but during Black Friday and Cyber Monday, they might be exactly what shoppers are hoping for. With phones constantly in hand, people are waiting for those golden coupon codes to drop, and this is where you step in.
Test different styles—combine urgent, emoji-filled notifications with more laid-back, direct messages. Only by trying various angles will you find what grabs attention and drives results.
In-Page Push Ads
They work like classic push ads but come with a key advantage—they’re visible to iOS users, giving you access to a broader audience. These ads appear right on the web page a user is browsing, making them hard to ignore and driving better engagement.
With shoppers actively searching for deals, in-page push ads grab attention fast and can significantly boost conversions.
Social Media Ads
With precise targeting options, you can reach people based on demographics, interests, and shopping behaviors—perfect for when consumers are hunting for deals.
What sets social media ads apart is the direct interaction. Users can engage with your content, share it, and even buy directly within the platform, creating buzz around your offers. Features like carousels and stories let you showcase multiple products or highlight key details in a more dynamic way.
However, competition is fierce, and ad costs can spike during this time. Focus on creative, shareable ads to boost organic traffic and stay ahead. For affiliate marketing, keep an eye on competitors using tools like TikTok or Facebook Ad Spy to stay in the game.
Native Ads
Native ads shine during BFCM because they blend smoothly into the user’s browsing flow. Rather than shouting "sale," they offer a more natural experience, making them harder to ignore and more likely to drive engagement.
One of the best tactics is using content-rich landing pages. Shoppers might think they’re just reading a regular article, but they end up discovering great deals they won’t want to pass up.
The real urgency to buy happens on the landing page, so make sure your content hits the mark. And while this method works well, don’t skip out on testing product-focused ads—you never know when they’ll outperform.
Domain Redirects
Also known as zero-click ads, they’re a powerful tool for promoting your Black Friday and Cyber Monday deals. Their biggest advantage is attracting high-intent traffic—users are redirected while actively searching for something specific, making them more engaged and ready to act.
This format often leads to higher conversion rates than traditional ads, especially when you select relevant domains for your offers. Avoid broad Run of Network (RON) traffic; instead, focus on targeting specific categories or context that aligns with your promotions.
Popunder Ads
Popunder ads offer a big advantage with their high visibility and engagement potential. Since they take up the full screen, they give you plenty of space to showcase product images, exclusive deals, or in-depth details about your offers—perfect for Black Friday and Cyber Monday.
The real strength? Popunder ads stay open until users close them, increasing the chance they’ll be noticed and interacted with. This makes them a strong option for boosting conversions and driving your BFCM campaign’s success.
As the excitement of Black Friday and Cyber Monday approaches, choosing the right advertising strategy is key to cutting through the noise. From in-page push ads to dynamic social media campaigns, creativity and insight will set you apart.
