Nailing the Game: 5 Affiliate Program Tactics to Dominate in 2023
Running an affiliate program takes some effort, but these easy strategies can help you get more partners on board and increase your earnings this quarter.
If giving your affiliate program a makeover was one of your goals, then this is the article you need. The world of B2B affiliate marketing changes swiftly, and it's vital to keep up. So, we've put together a bunch of strategies that affiliate partners can use to drive sales, ramp up revenue, and bring in more affiliates.
Offer tiers tailored for beginners
Affiliate marketing is gaining more and more ground, pushing ahead of traditional advertising methods. But let's be real—breaking through the noise as a new B2B affiliate in a bustling influencer marketplace isn't a walk in the park. And for affiliate programs, luring in newcomers to the affiliate space when they've got giants like Amazon in their sights is no cakewalk either.
To catch the attention of potential partners, those steering the ship of affiliate programs can introduce a tailor-made tier that speaks directly to those starting out in the world of affiliate marketing. Think about perks like ditching the need for a minimum amount of website traffic, offering adaptable payout criteria, or even using a sliding scale for commissions based on clicks rather than pure sales.
By creating a special, entry-level opportunity that's hassle-free, your affiliate program could easily become the go-to choice for those looking to jump into the affiliate marketing game.
Craft commission incentives that really stand out
These days, it's all about teaming up with affiliate programs that your target audience knows and loves. The crème de la crème of affiliate programs set themselves apart by offering perks tailored to their specific industry.
Let's take the travel sector, for instance. Look at TripAdvisor—they dish out a solid 50 percent of the commission when someone uses an affiliate link to visit their website. Meanwhile, Sandals affiliates have the chance to score not only their regular commission but also free trips and extra bonuses.
Now, throw in the irresistible temptation of a dreamy Caribbean vacation, and you've got quite the carrot for travel bloggers and influencers. They can dangle their affiliate links in favor of one brand over another, thanks to those appealing extra benefits.
As an added bonus, partner programs can hand out freebies for affiliates to share with their network. That means users enjoy some nifty perks for free, while both you and your affiliates score more sales and commissions. It's a win-win-win situation that's hard to resist.
Offer personalized help via dedicated affiliate management
One of the really great things that affiliate partners often enjoy is having a dedicated support line or a marketing manager who focuses specifically on their account. Some top-notch programs give direct access to their affiliate support teams. Others go the extra mile by assigning personal account managers to partners, guiding them at every turn. It's important to figure out what kind of resources your brand should offer based on the variety of affiliate partners you have.
Big players in the affiliate world like Fiverr, SEMrush, and WP Engine, all hook up partners with their own dedicated affiliate managers.
For folks crafting content, affiliate managers can even lend a hand in shaping those all-important content narratives. This means more eyes on the SERPs for affiliate marketers, boosting the effectiveness of their affiliate advertising efforts.
Improve your program using data
Sadly, the "set it and forget it" method won't cut it for an affiliate program. To really make your affiliate strategy shine, keep tabs on the key performance indicators (KPIs) that matter and make adjustments accordingly.
Affiliate managers can harness data insights from sources like revenue, conversion rates, generated leads, and unique sales. This info helps them rank affiliates, identifying the ones driving the most leads and sales. Based on this, they can rejig their affiliate lineup for optimal results.
Combine your offerings
Joining forces with another vendor for an affiliate offer amps up the value factor, especially when customers get two items or services for the price of a single checkout.
The benefits are two-fold: fresh customers score a discount, while both vendors can tap into their own audiences and the affiliate's too.
Bundling can also mesh seamlessly with other promotions like coupon codes. Done right, they're not only wallet-friendly but also trackable. You can see how and where they're being used, and tweak the offering as needed.
Quick tip: Get on board with an affiliate network
Got big affiliate dreams? Don't tackle them solo. Rize Ads gives you special access to some of the most relevant B2B affiliate marketing programs out there – maybe even your next perfect partner.
Affiliate networks are like goldmines for finding active partners. Instead of sifting through each intriguing affiliate one by one, these networks are like hubs of service partners, delivering all the vital info you need in one place. Rize Ads kicks it up a notch with engaging features like challenges, in-app messaging, and learning materials to supercharge connections between brands.
Here's the deal: treat your affiliate program like a living, breathing system. Remember, the success of your partners is the backbone of a thriving affiliate program. Keeping your routines and tracking strategies up to date is the secret sauce to outshine the competition and stay at the forefront of affiliate marketing.
